Wednesday, April 15, 2015

FB Ceramic Index Update

It has been a while since I have updated the Facebook Index of Ceramic Artists. Ten months to be exact!

A little background:
It was my interest in statistics that prompted me to set up a short list of my peers a couple of years ago that I recorded dutifully every week or so in my little tattered Field Notes pamphlet. This analog list in pencil was then transferred to a spreadsheet, and eventually became this list.

Why track this kind of stuff?

Aside from your personal preferences  concerning Facebook, Google, and "big data" the Facebook Page is a pretty awesome marketing tool for your business. Through posts on my FB Page, I get feedback from fellow potters and get an idea what my pottery customers "like" and respond to. Comments and likes are akin to compliments and smiles from folks who visit my studio or at events where I  meet folks in person. The stats from my Page help me to decide what is working or not, what content people are interested in.

In addition to looking at my own marketing practice, it's insightful to look at what others in our field are doing to market their work. It's helpful for me to see how others are growing their following on Facebook and to try to figure by what means.  FB introduced their "Pages to Watch" feature, which (looks suspiciously like my FB Ceramic Index ;-)  to help "compare the performance of your Page and [your] posts with similar Pages on Facebook."

Check out this awesome article written by Justin Rothshank about his use of social media to market his pottery.

So, I highly recommend that you set up a facebook page now if you haven't already. Building a strong social media following takes years to develop and the sooner you start the better off you will be. Consider your facebook business page an outlet for telling your story as an artist, a place to share your thoughts, your pictures, your milestones with others. At the least the process will provide an additional perspective on the work that you do, even if, at first, just your friends and family follow you.

An explanation:

Since data is only as good as you can accurately interpret, I sort the Pages according to the biggest change in followers during any specific time period. My reasoning for this is based on the assumption that changes in follow-ship are usually the result of diligent activity on the part of the artist managing the page. The more postings, events, etc usually result in increases of likes.  (although this article claims that changes in likes may be because of a variety of page activity, not just posts to the page)

So here are the top Pages from the Sawdust & Dirt Facebook Ceramic Index that had the biggest change of followers since June 2014.

How these boxes work:

Each Page Box is scrollable and if you click on posts within these boxes you will be transported to the FB Page. You don't have to be logged onto FB unless you want to comment or like pages. If you are logged into FB as your Page admin, you might have to switch to your personal identity. sorry.
If you want me to list you on the Index, leave your Facebook Page URL in a comment or email it to me